The work: PARTNERING WITH AN EXTERNAL BRANDING AGENCY I LED A CROSS-FUNCTIONAL CREATIVE TEAM WORKING TOGETHER TO CREATE A CONSISTENT, COMPELLING BRAND EXPERIENCE ACROSS ALL TOUCH POINTS.
Outdoor
retail
Brand Book
DIGITAL ADS
Social media assets
Direction on the HOF brand anthem video // 60 second, 30 second, 15 second and 5 second content clips // produced by TBWA